
PORTFOLIO
ENHANCED WEB ANALYTICS DASHBOARD
We created a seamless web analytics dashboard that connect directly to Google Analytics 4, social media, POS and marketing platforms.
Designed to identify how to improve web performance, the Enhanced Web Analytics Dashboard offers a semi-custom turnkey dashboard that displays what you want and nothing more.


RETAIL OPERATIONS DASHBOARD
Our client needed a centralized tool to manager their business. They had been using a outdated point of sales tool and a web of spreadsheets to track sales and product performance. In addition to wanting to improve their reporting, this client had a limited budget and emphasized practicality and ease-of-use over appearance.
We combined all of their sources into a single data source and visualized their business in an easy-to-use and simple dashboard.
What Makes Us Different?
SIMPLICITY
If you can't understand what we've done, then we didn't do our job. Backcountry Draft offers simple, clean, and effective solutions that answer your questions without the confusing jargon or complex visualizations. We test our tools across a wider range of people to ensure our product is easy to understand and use.
UNDERSTANDING
The Backcountry Draft team understands your data and industry because we've been interacting with it long before we started consulting. We've worked with government agencies, purchased from outdoor brands, and volunteered with conservation groups because we're passionate about the outdoors.
INVOLVEMENT
We understand how busy our clients are. Our goal is to simplify your data while making it more accessible so you can do your job more easily. You choose how involved you want to be in our process. From weekly meetings to a few emails, we'll happily accommodate whatever level of involvement you want to have.
PASSION
Our work is more than just a paycheck to us. We started this company to support those working to protect our natural resources and organizations that share our values. This work means something to us, and if our product doesn't meet our clients' expectations, we keep going until it does.







