SERVICES
MEASURE IMPACT, INFORM DECISIONS, IMPROVE OUTCOMES
DASHBOARDS
From turn-key to fully customized, our dashboards help you better understand what's happening in your organization. Whether it web analytics, sales, marketing, or operational data, we can help visualize your data.
DATA TOOLS
Built to solve your problems, our tools can help you spend less time wrangling data and more time using it. Predict outcomes, improve reporting, and make better decisions for your organization, data, and needs.
AUDIENCE DESIGN
Reach the right people, every time. Our audience design services reduce the time and cost to build segments while improving quality through better targeting, allowing you to maximize the impact of every marketing, sales, or communication effort.
OPTIMIZATION
Stop prepping and start acting. We simplify decision-making by putting all the essential information about your organization in a single, easy-to-use place giving you more time to spend on what matters instead of building spreadsheets.
DATA MANAGEMENT
When you don't take care of your data, it quickly becomes dirty, incomplete, and ineffective, and if you're not able to use your data, you're not able to make the decisions necessary to help your organization thrive.
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Backcountry Draft gives you the tools and best practices you need to not only clean up your existing data but easily keep it clean and effective.
FROM RAW DATA TO VALUABLE INFORMATION
CLEANSING
From moving to a different tool or system to changes in roles, there are countless causes for dirty data, and dirty data makes it nearly impossible to efficiently understand your organization. Backcountry Draft effectively cleans data to give you the strong foundation needed to become more data driven.
STANDARDIZATION
Having standardized data practices makes it in-depth analysis possible, but it can be time consuming and difficult to maintain. Our team can create and implement standards and tools for your organization allowing your data inputs to be uniform and easily processed into insights that help you achieve your goals.
MAINTENANCE
It doesn't matter how clean your datasets are if you don't maintain them. Records need to updated or corrected, formats need to adapt to new standards, and countless other things can cause data lose it's ability to help your organization. Backcountry Draft offers simple and effective tools and strategies to help keep your data clean.
BUSINESS INTELLIGENCE CONSULTING
The cleanest data and the most visually stunning dashboards won't help you if you don't know what to do with them.​
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Backcountry Draft helps organizations interpret and understand insights. Using our industry knowledge and experience in analytics, we help organizations turn numbers and graphs into insights and strategies.
TURN YOUR DATA INTO ACTIONABLE INSIGHTS YOU CAN TRUST.
STRATEGY
You can't create an effective strategy without understanding your data. Backcountry Draft transforms complex rows of numbers into the straightforward insights required to confidently plan your path and achieve your organization's goals. We'll help identify where you need to go and how to efficiently get there.
MARKETING
Effective communication starts with understanding your audience, regardless of your industry. Backcountry Draft ensures you connect with the right segments; we develop marketing and communication tactics that resonate with your audience and help you find the right message and the channel to send it through.
PREDICTIVE
Shift from reacting to predicting. Traditional analytics help you make decisions, but Backcountry Draft makes those decisions more efficient and cost-effective with predictive modeling. We'll use your data to predict how your customers or audience will behave and provide recommendations on how to optimize your organization.