Data and Analytics

Business Intelligence, dashboards, and data visualization have become more and more popular over the past few years. The dataisbeautiful subreddit highlights complex visualizations, Tableau developers compete in the Iron Viz competition, and entire communities focus on helping other analysts turn data into stunning visualizations. However, despite living in a golden-age of data tools and dashboards, we often hear the same feedback: "I really haven't used it."

This case study discusses how Backcountry Draft helped a government agency utilize its data to improve marketing activities and website performance via a custom data source and an intuitive dashboard.

Data goes bad for all kinds of reasons, from changes in processes or standards (or a lack thereof) to basic typos. It takes time and attention to maintain your data, and if you're not actively using data for insights and reporting, it's easy to deprioritize maintenance. Luckily there are data preparation tools that can help you keep your data clean.

From point-of-sale systems and web analytics to marketing platforms and CRMs, it takes more than one tool to run a business, and getting a complete, clear picture of your business can be tough when you have to jump between a bunch of different platforms. Each of these tools comes with its own built-in analytics dashboards and reports, which are great for understanding one specific part of your business. The real challenge, however, is tying all that information together.