Business Intelligence, dashboards, and data visualization have become more and more popular over the past few years. The dataisbeautiful subreddit highlights complex visualizations, Tableau developers compete in the Iron Viz competition, and entire communities focus on helping other analysts turn data into stunning visualizations. However, despite living in a golden-age of data tools and dashboards, we often hear the same feedback: "I really haven't used it."

This case study discusses how Backcountry Draft helped a government agency utilize its data to improve marketing activities and website performance via a custom data source and an intuitive dashboard.